Social Media Recruitment Strategies: Ministry Health Care
File(s)
Date
2014-05Author
Boomer, Nora
Publisher
University of Wisconsin-Stevens Point, College of Fine Arts and Communication
Metadata
Show full item recordAbstract
This pilot study examines the social media recruitment strategies of Ministry Health
Care. Ministry Health Care is made up of hospitals, clinics, and home based services throughout
the state of Wisconsin. It is the largest Catholic health care system in Wisconsin. The researcher
is a recruitment consultant for the organization who utilized a qualitative research method to
answer three research questions: (1) How often did Generation Y associates use social media and
other related technologies in their job search activities, (2) what role did social media and other
related technologies play in the associate’s job search activities, and (3) if the associate felt that
the Ministry Health Care’s social media and related technology recruitment strategies were
effective in attracting them to their job opportunities. Fifteen Generation Y Registered Nurses
(RN) were interviewed to learn about their job search activities. Conclusions were that RNs did
not utilize social media or other related technologies in their job search activities that led to their
employment with Ministry Health Care. Instead, the RNs utilized the Ministry Health Care
website directly. The RNs said their most popular job search activities in order are: the
employers website, internet search, word of mouth, or online job boards.