Using a consumer matrix model to determine the voice of student bodies
Date
2015-04Author
Riha, Tamara
Publisher
University of Wisconsin--Stout. Research Services
Advisor(s)
Plum, David M.
Metadata
Show full item recordAbstract
This paper provides an introduction to a “voice of the student”
methodology as it is applied to higher education students’ needs and wants.
The methodology is a modification that simplifies the normal, commercial
QFD model. Their “voice” is contrasted against the available resources in
the same way we would determine the voice of commercial customers. This
model, however, provides a simpler approach. Current literature on education
devotes many views on various approaches to enhance student learning
(reinforcement techniques, visual approaches, assessment techniques, visual
aids such as concept mapping, etc). In Quality Management and Marketing
courses there have been elaborate models used to determine the commercial
customers’ “voice.” One such matrix is the Quality Function Deployment,
also known as the House of Quality Matrix or the Voice of the Customer.
Ironically, as educators, we have not given sufficient attention to our students’
wants and needs using the same models. This paper provides only the simplified
model and not an actual case study. The model does, however, utilize
actual data concerning student needs and wants data collected in a quality
management class and then superimposed that information on the model.
Subject
QFD
house of quality
voice of the customer
Permanent Link
http://digital.library.wisc.edu/1793/77555Description
Research article with tables, graphs, and illustrations.
Citation
Riha, T. (2015). Using a consumer matrix model to determine the voice of student bodies. University of Wisconsin-Stout Journal of Student Research, 14, 241-256.