CEO Media Exposure & Cross-Sectional Stock Returns
File(s)
Date
2012-04Author
Dankers, Bryce
Advisor(s)
Hu, Nan
Liu, Ling
Metadata
Show full item recordAbstract
This study looked at whether CEOs' media
exposure affects their firm's security return when firms have good versus bad corporate merger and acquisition news.
Subject
Chief executive officers
Mass media--Influence
Corporate image
Corporations--Public relations
Stock exchanges and current events
Posters
Permanent Link
http://digital.library.wisc.edu/1793/63500Description
Color poster with text and tables.