Medium or the Message : What Effects Youth's Responses to Anti-tobacco Messages
Date
2011-05Author
Staats, Kathy
Habermeyer, Sara
Bjerke, Joshua
Geheran, Danielle
Advisor(s)
Fay, Martha J.
Metadata
Show full item recordAbstract
As the use of social media becomes more
widespread among youth in our society (Purcell,
2011), public health officials have looked to new
media to promote messages of healthy behaviors. Focusing on anti-tobacco messages, this study
examines whether the medium (Facebook, Twitter,
or YouTube) or the message (fear, humor or
bandwagon appeal) influences youth response.
Subject
Social media
Online social networks--Social aspects
Youth--Tobacco use--United States--Prevention
Written communication--Psychological aspects
Posters
Permanent Link
http://digital.library.wisc.edu/1793/55620Description
Color poster with text, images, graphs, and charts.