Generational Perceptions
Date
2010-04Author
Arnold, John
Nelson, Ashley
Wilson, Jane
Sarkkinen, Sasha
Biren, Matthew
Advisor(s)
Hoffman, Mary F.
Metadata
Show full item recordAbstract
Research shows that intergenerational communication is becoming increasingly more
difficult in the workplace. There is evidence that other generations hold negative perceptions
of Generation Y (1982-2000), but no specific information on how these perceptions are
formed. Some scholars have suggested that these perceptions may be due in part to technology use. Generation Y is the first generation that had access to all forms of electronic communication including instant messaging, texting, and email. Our study examined whether the communication channels and message characteristics
used by Generation Y have an effect on the perceptions Baby Boomers (1946-1964) form of
them and their own perceptions of themselves.
Subject
Intergenerational communication
Generation Y--Communication
Generation Y--Social life and customs
Conflict of generations--Research
Technological literacy--Social aspects
Communication in organizations--Research
Posters
Baby Boom generation--Attitudes
Permanent Link
http://digital.library.wisc.edu/1793/46431Description
Color poster with text and graphs
Part of
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