The history of the radio commercial
Abstract
Contents include: the origin of radio advertising (1919-1922), the formative years (1923-1927), growing pains (1927-1934), adolescent transformation (1934-1941) and the radio commercial comes of age (1941-1946).
Subject
Radio advertising.
Permanent Link
http://digital.library.wisc.edu/1793/37018Description
1 v. (various pagings) : ill. ; 29 cm.