A. C. Nielsen Company Reports, 1943-1957
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Summary Information

Title: A. C. Nielsen Company Reports
Inclusive Dates: 1943-1957

Creator:
  • A.C. Nielsen Company
Call Number: U.S. Mss 173AF

Quantity: 12.8 c.f. (25 archives boxes, 6 volumes)

Repository:
Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:
COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.
Wisconsin Historical Society (Map)

Abstract:
Reports of a prominent market research firm (1923- ) best known for its ratings of network radio and television programs. The collection consists primarily of Nielsen Radio Indexes, 1943-1957, and Nielsen Television Indexes, 1951-1953, which summarize and analyze Nielsen's biweekly reports and include several types of audience measurements. In addition, there are miscellaneous reports on CBS sustaining programs, 1943; D-Day listening, 1944; and the purchasing habits of television viewers, 1957.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0173af
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