Rosser Reeves Papers, 1927-1971
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Summary Information

Title: Rosser Reeves Papers
Inclusive Dates: 1927-1971

Creator:
  • Reeves, Rosser, 1910-1984
Call Number: U.S. Mss 112AF; Audio 399A; PH 3182; AC 952-958; CA 500-502; GA 001; VAA 001

Quantity: 10.2 cubic feet (27 archives boxes), 5 tape recordings, 5 disc recordings, 78 photographs and 4 transparencies (1 archives box), 10 reels of film (16 mm), 1 reel of film (35 mm), and 1 video recording

Repository:
Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:
Wisconsin Historical Society (Map)
COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:
Papers of Rosser Reeves, an advertising executive who was chairman of the board of Ted Bates and Company Inc. The collection documents his career in advertising, noted for his “hard-sell” philosophy and his induction into the Advertising Hall of Fame, and reflects his anti-Communist sentiments and his involvement in Republican politics, both nationally and in New York from 1952 to 1964. The visual materials include images of Reeves, his family and friends and images related to Ted Bates and Company.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0112af
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