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Summary Information
Wallace Meyer Papers 1905-1946
- Meyer, Wallace, b. ca. 1890
U.S. Mss 29AF
2.0 c.f. (5 archives boxes)
Wisconsin Historical Society (Map)
Papers of an advertising executive who was president of the firm Reincke, Meyer, and Finn. The collection includes material on two important clients--the American Chain and Cable Co. and the Western Association of Railway Executives. There is also documentation on two early accounts--the Chicago, Burlington, and Quincy Railroad, on which Meyer worked for the J. Walter Thompson Co. in 1916, and Kimberly-Clark for which he served as account manager while with the Charles F.W. Nichols Co., 1920-1923. Included are correspondence and memoranda, proposals, reports on activities, and samples of advertising, some of which (including the first Kotex ads) have been annotated to demonstrate campaign development. English
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