Bernice Fitz-Gibbon Papers, 1937-1977
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Summary Information

Title: Bernice Fitz-Gibbon Papers
Inclusive Dates: 1937-1977

Creator:
  • Fitz-Gibbon, Bernice, 1894-1982
Call Number: Micro 1097

Quantity: 4 reels of microfilm (35mm)

Repository:
Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:
Wisconsin Historical Society (Map)
COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:
Papers of Bernice Fitz-Gibbon, an advertising executive who was one of the leading career women of the mid-twentieth century. Included are advertising copy written while in the employ of the Gimbels and Wanamaker's stores (1939-1954) and for her own firm, Bernice Fitz-Gibbon, Inc. (1954-1962); biographical material and publicity; speeches, articles, columns, and other writings; and personal miscellany. Many of the shorter writings concern the advertising field and her ideas on the position of women in business and as homemakers and consumers.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-micr1097
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