Karen Buzzard Media Market Research, 1976-1982, 2003-2009
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Summary Information

Title: Karen Buzzard Media Market Research
Inclusive Dates: 1976-1982, 2003-2009

Creator:
  • Buzzard, Karen
Call Number: M2013-071

Quantity: 24.8 cubic feet (24 records center cartons and 2 archives boxes)

Repository:
Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:
Wisconsin Historical Society (Map)
COLLECTIONS MAY BE STORED OFF-SITE: see catalog entry for additional information.

Abstract:
Research of Karen Buzzard, Professor and Director, School of Art and Media Studies, Fairleigh Dickinson University, consisting of media market data and reports throughout the United States from Arbitron, Media Statistics Inc., and Nielsen. The bulk of the material comes from Media Statistics Inc. during the period from 1976 to 1982 and includes public ascertainment surveys concerning demographics, people's attitudes towards where they live, radio audience surveys and reports, and diaries measuring household VCR and cable television use. The Nielsen material is from 2003 to 2009 and consists of reports about television viewing habits. The Arbitron materials consist of one 2005 report from Springfield, Missouri.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-m2013071
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