George Shurtleff established his Shurtleff Ice Cream Factory on South Main Street in 1878. This photo, depicting the factory in 1904, shows horses and wagons bringing milk cans to the factory. In 1969, Shurtleff sold his ice cream business to Schoep Ice Cream in Madison, Wisconsin: Shurtleff also had a candy factory at the corner of Dodge and South Jackson Streets. He was one of the largest candy manufacturers in southern Wisconsin.