The implementation of a 30x30 nature challenge among students attending the University of Wisconsin-La Crosse
Abstract
The purpose of the project was to implement a 30x30 Nature Challenge among students
attending the University of Wisconsin-La Crosse, during the Spring 2018 semester. The overall
goal was to increase nature relatedness, perceived social support, and physical activity among
challenge participants. Participants were challenged to spend 30 minutes outside per day for a
total of 30 days. During the challenge, motivational emails were sent out each week as reminders
to each participant. College students face a plethora of stressors which can result in feelings of
loneliness and isolation, especially with an increased use of technology. The journey through
college is full of changes and transitions, which can trigger mental health issues. Research has
shown that experiences in the natural world reduce stress and increase feelings of belonging and
happiness. The current project focused on implementing and motivating students to get active
outdoors with their peers. The challenge was marketed via campus resources and through various
channels in association with the Wellness and Health Advocacy Division. The pilot program
utilized a pre-test and post-test to determine any change in participant perception and behaviors.
Overall, the participants in the 30x30 Nature Challenge showed an increase in nature relatedness,
increase in perceived social support, and an increase in physical activity. The results of the pilot
program can be utilized to implement future, larger scale 30x30 Nature Challenges on campus.
Subject
Public health