UWEC Marketing Program Brand Audit
Date
2017-03-21Author
Swanson, Scott R.
Nechkash, Samuel
Schwonke, Mitchell
Metadata
Show full item recordAbstract
The purpose of the brand audit of the UW-Eau Claire Marketing Program is to capture current
students' perceptions and level of satisfaction of various attributes of the program. This
information will be used to help set strategic direction for the marketing area.
Subject
Brand audit
Posters
Marketing
Permanent Link
http://digital.library.wisc.edu/1793/76195Description
Color poster with text and bar graphs.