Exploring Consumer’s Reaction in the Bad Gift Situation Across Cultures
Date
2017-02-15Author
Clark, Gracia
Jo, Yooik
Chinchanachokchai, Sydney
Metadata
Show full item recordAbstract
This study investigated the impacts of bad gift giving
across cultures, especially how individualistic
(Western, American) vs Collectivistic (Eastern, Asian)
consumers react when they receive bad gifts and
how it would affect their relationship with the giver.
Subject
Gift giving
Culture
Cross cultural studies
Posters
Permanent Link
http://digital.library.wisc.edu/1793/75784Description
Color poster with text and graphs.