Effect of Multitasking Behavior on Consumer Creativity
Date
2014-04Author
Farino, Sarah
Advisor(s)
Chinchanachokchai, Sydney
Metadata
Show full item recordAbstract
The purpose of this study was to examine how multitasking behavior affects consumer creativity, and to determine what type of
multitasking would have more of an effect on
consumer creativity.
Subject
Multitasking
Consumer creativity
Posters
Permanent Link
http://digital.library.wisc.edu/1793/70515Description
Color poster with text, images, and graphs.