Inked and in public : tattoos and disclosure
Abstract
This qualitative study will examine the phenomenon that tattooing has become.
More individuals of all ages and groups are obtaining tattoos (Kosut, 2006). The current
study will explore the motivations that individuals have for obtaining tattoo modification,
as well as how they manage their tattoos online and in face to face situations. Popular
culture in the United States has also fed into increased interest for tattoos. Media
exposure of famous tattooed individuals in a variety of venues has increased, as has
media programming dedicated to tattoos.
Fifteen participants in three focus groups held in the Midwest provided insight
into the complexities of tattoo motivations and communication management of their
tattoos both online and in person. Qualitative responses from a questionnaire were also
utilized as a supportive component. The current study used the theoretical frameworks of
Tajfel and Turner's (1986) Social Identity Theory, as well as Petronio's (2002)
Communication Privacy Management. Tajfel and Turner's (1986) Social Identity Theory
was utilized to examine tattooing in the scope of group interaction. Petronio's (2002)
Communication Privacy Management was utilized to examine publicness and privacy,
information sharing, and communication strategies with regard to tattoo-related
information.
Results of this study found that individuals had emotional motivations for
obtaining tattoos in conjunction with practical considerations. In addition, participants
detailed how they managed disclosure of their tattoos with various people in different
situations, both online and face to face.
Subject
Tattooing
Interpersonal communication
Social media
Permanent Link
http://digital.library.wisc.edu/1793/67969Description
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