Olympic Games Advertising and Firm Performance of Advertisers : an Analysis of the Relationship and Trends
Date
2011-05Author
Williams, Allison
Advisor(s)
Tomkovick, Charles L.
Yelkur, Rama
Metadata
Show full item recordAbstract
This project focuses on whether Olympic advertisers experience stock price gains during the event and if this only occurs during the period of the Olympics games. Identified were advertisers that participated in the 2000, 2002, 2004, 2006, 2008, and 2010 Olympics. In total 225 firms that advertised during the previous six Olympics were included in this study.
Subject
Olympics--Advertising--Evaluation
Olympics--Economic aspects
Television advertising--United States--Longitudinal studies
Stocks--Prices--Research
Posters
Permanent Link
http://digital.library.wisc.edu/1793/55578Description
Color poster with text, images, and tables.