Super Bowl Ads & Firm Value Enhancement
Date
2011-05Author
Hofer, Ashley
Rozumalski, Dan
Coulombe, Cory
Advisor(s)
Tomkovick, Charles L.
Yelkur, Rama
Metadata
Show full item recordAbstract
As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
Subject
Super Bowl--Advertising--Evaluation
Super Bowl--Economic aspects
Television advertising--United States--Longitudinal studies
Stocks--Prices--Research
Posters
Permanent Link
http://digital.library.wisc.edu/1793/55575Description
Color poster with text, images, and graphs.