Homogeneity and Heterogeneity in Cyberspace : a Comparison of Browsing Preference of Global Web-audience with Common Cultural Heritage
Abstract
The World Wide Web has been the greatest single influence that impacts on the behavior and lifestyle of the current generation. With an estimated 1.7 billion Internet users worldwide (as at end of 2009), an important question to ask is whether global participation in the cyberspace has resulted a more uniform global audience or a more diverse one encouraging regional and local
culture to freely express itself. This study examined top 100 websites from five different regions (People's Republic of China, Hong Kong, Macao, Singapore, and Taiwan) to determine the extent of
localization and globalization influences on Websites audience?s browsing preference.
Subject
Cyberspace--Sociological aspects
Internet--Research
Electronic commerce--Cross-cultural studies
Electronic commerce--Use studies
Web sites--Use studies
Web sites--Cross-cultural studies
Communication and technology
Posters
Permanent Link
http://digital.library.wisc.edu/1793/47435Description
Color poster with text, diagram, and graphs.