Cooperative Analysis of Broadcasting, Inc., Reports, 1932-1946
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Summary Information

Title: Cooperative Analysis of Broadcasting, Inc., Reports
Inclusive Dates: 1932-1946

Creator:
  • Cooperative Analysis of Broadcasting, inc.
Call Number: U.S. Mss 140AF

Quantity: 6.0 c.f. (15 archives boxes)

Repository:
Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:
COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.
Wisconsin Historical Society (Map)

Abstract:
Reports on radio listening by Crossley, inc., the market research firm founded by Archibald M. Crossley in 1930. Produced on a subscription basis for advertisers, the various types of reports, known as “Crossley Ratings,” concern network programming, advertising in selected cities, and audience composition and behavior.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0140af
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