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Summary Information
John MacKay Shaw Papers 1930-1959
U.S. Mss 67AF
1.3 c.f. (3 archives boxes)
Wisconsin Historical Society (Map)
Papers of an AT&T public relations and marketing executive, consisting of correspondence, internal memoranda from Shaw to people in the Bell System, speeches, articles, and miscellaneous papers and reports. Subjects discussed include public attitudes and corporate image, rate-making and governmental regulations, and marketing and market research. English
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