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Summary Information
Zahn's Department Store Records 1921-1950
- Zahn's Department Store (Racine, Wis.)
Parkside Mss 62; PH 3642
4.4 c.f. (12 archives boxes) and 22 photographs
UW-Parkside Library / Parkside Area Research Ctr. (Map)Wisconsin Historical Society (Map)
Records of a Racine, Wisconsin, department store established in 1898 and closed in 1982. Most materials date from the 1920's and 1930's and are significant for their documentation of advertising and marketing techniques, and as a representation of the designs and cultural values of those decades. Included are materials used in merchandising studies conducted in conjunction with the University of Michigan's Bureau of Business Research; advertising and promotional materials, including 66 monthly issues of Zahnettes, 1921-1928, and other direct mail advertising; blueprints and plans of the store; materials concerning store supplies and fixtures; and suppliers' catalogs and fliers. Also included are a small number of personal papers of the store's founder, Edward Zahn and one of his sons, Russell Victor Zahn. English
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