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Summary Information
Lawrence G. Chait Papers
1947-1991
- Chait, Lawrence G., 1917-1997
Mss 974; Micro 2108; CC 629-CC 631; Audio 1368A; PH Mss 974
16.0 cubic feet (15 records center cartons, 2 archives boxes, and 1 index card box), 4 reels of microfilm (35 mm), 3 films (16 mm), 39 audio recordings, 33 photographs (1 folder), 25 negatives on 4 strips and 1 sheet, and 1 piece of ephemera (1 oversize folder)
Wisconsin Historical Society (Map)
Papers, 1947-1991, of Lawrence G. Chait, a marketing consultant, author, and founder of Lawrence G. Chait and Company, the first advertising agency to specialize in direct marketing. The papers consist of biographical information, agency promotion, speeches and writings (some available only in recorded form), correspondence, memoranda, notes, marketing plans (available only on microfilm), copy, budgets, reports, photographs, and selected mailings. Also includes records of the International Business Development Company (INBUDCO), a Chait subsidiary that dealt in corporate acquisitions and mergers. The photographs document Chait as a speaker on professional subjects and as a leader of the Direct Marketing Advertising Association (DMAA). Also included are prints of Daniel Walker, governor of Illinois, while campaigning for office during the 1970s and negatives of his activities as governor.
There is a restriction on use of this material; see the Administrative/Restriction Information portion of this finding aid for details. In 2012 the marketing plans were microfilmed, the condition of the audio tapes reviewed, and the finding aid revised. Moldy tapes were discarded; those in good condition were added to the collection. The three films were missing in 2012, and it was thought they may have been previously discarded because of the mold.
English
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