Summary Information

Title: Foote, Cone & Belding Records
Inclusive Dates: 1906-1996

Creator:

• Foote, Cone & Belding

Call Number: Mss 882; PH Mss 882; VBB 324; VHA 363-368; Micro 2080; M92-296; M93-090

Quantity: 1.6 cubic feet (5 archives boxes), 201 reels of microfilm (35 mm), 7 videorecordings, and 42 photographs; plus additions of 228.4 cubic feet (approximately 800 scrapbooks and 1 flat box)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Records, mainly 1917-1982, of Foote, Cone & Belding (FCB), an international advertising agency headquartered in Chicago that was founded in 1873. The firm operated from 1882 to 1942 as Lord & Thomas, from 1942 to 1994 as Foote, Cone & Belding, and as True North Communications from 1994 to 2001, when the Foote, Cone & Belding name was restored. The collection consists almost entirely of microfilmed copies of the print advertising produced for clients between 1917 and 1982. Also included are a small number of television commercials considered the best produced by the firm from 1950 to 1979, books produced by Lord & Thomas on the early theory and practice of advertising, and miscellaneous internal publications, including an internal video magazine, 1994-1996. There are no general administrative records and no papers about the creative development of any advertising campaigns.

Note:

There is a restriction on use of this material; see the Administrative/Restriction Information portion of this finding aid for details.

Language: English, Danish, Dutch, French, German, Italian, Norwegian, Swedish

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mss00882

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