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Summary Information
International Harvester Company Advertising Sample Books (Bluebooks)
1913-1957
- International Harvester Company
McCormick Mss 5Z
131.0 c.f. (328 archives boxes)
Wisconsin Historical Society (Map)
Record copies of International Harvester Company Advertising and Consumer Relations Department printed materials. Included are internal and external company publications, brochures, advertising proofs, catalogs, posters, broadsides, direct mailers, postcards, calendars, greeting cards, novelties, customer response cards, blank forms, circulars, advance notices for marketing campaigns, and blank customer data sheets. Each item is attached to a card that was formerly a page in a blue bound volume. The cards often include information on the geographical and numerical distribution of the attached items. The series documents the marketing of International Harvester's foreign and domestic agricultural equipment, motor truck, industrial equipment and refrigeration product lines. The advertisements feature illustrations (often in color) and text describing the company's tractors, engines, wagons, cream separators, farm implements, construction equipment, refrigerators and trucks.
English
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