Earl Newsom Papers
1934-1992 (bulk 1934-1972)
M96-002; M2013-002
56.6 c.f. and 0.3 c.f. of photographs
Wisconsin Historical Society
(Map)
Papers, mainly 1934-1972, of Edwin Earl Newsom, the founder and senior partner of Earl Newsom & Company, a firm founded in 1935 that pioneered the practice of socially responsible corporate public relations. Included are correspondence and memoranda, voluminous draft speeches and corporate publications, public opinion surveys by Elmo Roper, research materials, and public relations programs. In addition to routine corporate issues, the papers document such diverse topics as the accounting profession, air pollution, automobile safety, drug prices, labor relations in the automotive industry, “Pay television” and the quiz show scandals, polio vaccine, and speech writing. During the firm's early years Newsom provided product oriented services for firms such as the American Locomotive Company, the International Tea Market Expansion Board, Ltd., and the International Wool Publicity and Research Secretariat. After World War II the firm specialized in policy-oriented services, and Newsom provided top level management consultation to Henry Ford II, John D. Rockefeller III, and some of the nation's most important leaders. These services included assistance with staffing internal public relations departments; editorial advice with speeches, statements, and corporate publications; and public opinion research on labor relations, government regulations, and other issues.
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English
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